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Understand and implement the best referral commission structures—pay-per-lead, pay-per-sale, hybrid, and more—to boost growth and profitability using TraqLeads. Introduction A referral program can be the most cost-effective marketing channel a local business ever builds. But success depends on choosing the right commission structure. The payout model determines how motivated your promoters are, how quickly they […]

Compare cost, speed, and customer lifetime value to find out which marketing method gives the best return for your local business. Introduction Marketing budgets are limited for most local businesses. Every dollar spent must produce measurable returns. Two of the most common growth options are running paid advertising campaigns or launching a customer referral program.

A step-by-step guide using TraqLeads for small service businesses and home contractors. Introduction Word of mouth still drives the highest-quality business you can get, especially for local services. A well-designed referral program turns your happy customers, installers, and community partners into steady lead generators—without the guesswork or ad spend. With TraqLeads, you can go from